Research

While most agencies either outsource market research or merely dabble in it, Zion & Zion maintains an in-house, six-person team of Stanford University trained qualitative and quantitative market researchers. Our market research team is highly experienced in uncovering details about human behavior, emotions, and evaluation and decision triggers, as well as generating deep insights that drive our clients’ brands, products, and services evolution and messaging.

Original Research

2024

Chase Beats Wells Fargo And Bank Of America (Part VII)

Authors: Aric Zion, MS; Thomas Hollmann, MBA, PhD

Original Research

2023

The Brand Personality of the Top Airlines (Part VI)

Authors: Alex Labuda; Aric Zion, MS; Thomas Hollmann, MBA, PhD

Original Research

2023

The Dark Side of Brand Personality – How Negative Brand Personality Affects 45 Major U.S. Brands (Part V)

Authors: Aric Zion, MS; Alex Labuda; Thomas Hollmann, MBA, PhD

Original Research

2023

The Brand Personality of 45 Major U.S. Brands (Part IV). The Brand Performance Equation.

Authors: Aric Zion, MS; Alex Labuda; Thomas Hollmann, MBA, PhD

Original Research

2023

The Brand Personality of 45 Major U.S. Brands (Part III)

Authors: Aric Zion, MS; Thomas Hollmann, MBA, PhD; Alex Labuda

Original Research

2023

The Brand Personality of 45 Major U.S. Brands (Part II)

Authors: Aric Zion, MS; Thomas Hollmann, MBA, PhD; Alex Labuda

Original Research

2022

The Brand Personality of 45 Major U.S. Brands (Part I)

Authors: Aric Zion, MS; Thomas Hollmann, MBA, PhD; Alex Labuda

Marketing

2021

Cognitive and Affective Involvement: The Key to Advertising Effectiveness
(Part II)

Authors: Aric Zion, MS; Tom Orr, MBA; Thomas Hollmann, MBA, PhD

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