Agency becomes AOR for traditional media buying in addition to digital
TEMPE, Ariz. (April 6, 2017) – /Zion & Zion, one of the Southwest’s top ranked full-service advertising and marketing agencies has expanded its engagement with Casino Del Sol. The Tucson, Ariz.-based Casino Resort has retained the agency to take over its traditional media buying and website development.
“We are excited for the opportunity to continue to do meaningful work for the Casino,” said Zion & Zion CEO Aric Zion. “The expansion of this account makes Zion & Zion responsible for nearly all aspects of the Casino’s marketing efforts as we strive to provide them with strategic media plans that will help grow the bottom line for all of Casino Del Sol’s offerings.”
The agency began its relationship with the casino in August of 2015, handling public relations and digital media buying. Zion & Zion is now also the AOR for Casino Del Sol’s traditional media buying. In addition, the agency is developing a new website for the casino resort property and all of its amenities.
An enterprise of the Pascua Yaqui Tribe, Casino Del Sol, Arizona’s only Forbes Four Star and AAA Four Diamond casino resort is one of the Best Hotels in Arizona named by U.S. News & World Report. Casino amenities include AVA Amphitheater, a 5,000-seat open-air concert venue named Casino Arena/Amphitheater of the Year by Casino Entertainment Awards; Sewailo Golf Club, a par-72 championship course designed by Notah Begay III; seven bars and restaurants including the Forbes Four Star-rated PY Steakhouse; and the Del Sol Marketplace.