Goodwill Signs Three Year Agency of Record Agreement with Zion & Zion

TEMPE, Ariz. (Feb. 19, 2015) Zion & Zion (@ZIONandZION) one of Arizona’s top ranked full-service advertising agencies, is kicking off the new year with a new client, Goodwill of Central Arizona. Goodwill carried out on an extensive RFP process before selecting Tempe-based Zion & Zion.

“We are excited to embark on a new relationship with Zion & Zion,” said Goodwill of Central Arizona Vice President of Marketing Courtney Nelson. “Their thoughtful approach to business goals and analytics solidified our decision in selecting them. We believe they are the perfect partner to help us expand our marketing efforts.”

With 63 retail stores around the Valley, Prescott, and Yuma, Goodwill has been able to fund their mission of creating programs that give local job-seekers the skills they need to find careers. Goodwill placed more than 44,000 Arizonans in new and better jobs in 2014.

As Goodwill’s agency of record, Zion & Zion will work with the nonprofit agency on strategy, branding, creative direction, traditional & interactive media buying, interactive, social media, TV, and radio production.

“Nonprofits are just like any other business; they have goals and need to see growth. At Zion & Zion, we pride ourselves on our focus ‘Where Business Meets Creative,’” said Zion & Zion CEO Aric Zion. “We’re excited to build a lasting business partnership with Goodwill.”

About Goodwill of Central Arizona

With 65 years of serving central Arizona’s communities, Goodwill of Central Arizona is one of the oldest and largest nonprofit agencies in Arizona. Our Commitment is to Put People to Work throughout Arizona by providing job training and employment services to those with vocational disadvantages and disabilities that can include mental and emotional barriers, physical disabilities, welfare dependency, illiteracy and age. In 2014, we served more than 59,607 youth and adults on their quest toward self-sufficiency and secured more than 44,000 employment opportunities. For more information on Goodwill of Central Arizona, visit www.goodwillaz.org.