Fred Petrovsky Named Vice President of Marketing
TEMPE, Ariz. (Sept. 26, 2017) – /Zion & Zion, one of the Southwest’s top ranked full-service advertising agencies, adds former McMurry president, Fred Petrovsky, to its team.
With more than 20 years of operations and marketing experience, Petrovsky will serve as the vice president of marketing for Zion & Zion. In this capacity, he will oversee agency marketing, focus on business development, collaborate with the agency’s in-house marketing research and marketing science teams to produce industry research, further positioning the agency as an industry thought leader.
“With Fred’s extensive agency background and breadth of knowledge, he will be integral in marketing Zion & Zion to new and existing clients,” said Zion & Zion CEO, Aric Zion. “His background in content strategy as the former president of McMurry, the nation’s largest content agency, brings added executive-level thinking to our growing team.”
A senior leader of operations and marketing management, Petrovsky has significant experience driving success in media and marketing for public and not-for-profit organizations. As president of McMurry, he navigated the sale of the business to The Wicks Group, which simultaneously merged the entity with TMG to create the largest independent full-service content marketing agency in the country.
Petrovsky’s previous client work includes Abrazo, Amtrak, Banner Health, Blue Cross/Blue Shield, CBS Television, The Cleveland Clinic, The Ritz-Carlton Hotel Company, Columbia/HCA, Honda, Honor Health, Johns Hopkins, Kaiser, Mount Sinai Health System, Samsung, UPS, and many more.