Up Close and Beautiful

Meet the Client

True View provides window and custom glass solutions to customers in Phoenix, AZ and Denver, CO. Founded in 2000 and family-owned and operated, True View wanted to elevate their brand, create consistency, and take their marketing efforts to the next level. Zion & Zion was tasked with brand redevelopment and creating a thoughtful and strategic marketing plan to launch in the marketplace.

Challenge

As a regional business seeking continued growth and brand recognition, True View approached Zion & Zion to evolve and elevate their brand to create credibility and trust among a potentially larger target market. The challenge was to establish a creative brand image and campaign that would set True View apart in a competitive home services marketplace.

Insights

Through market research, the Zion & Zion team established that True View would benefit from an engaging, light-hearted, and attention-grabbing campaign. The Clearly Beautiful campaign was inspired by the fact that they are a family-owned company that seeks to understand the needs and values of every customer with priority placed on customer service.

Solutions

As part of the Clearly Beautiful campaign and a nod to the family-owned and operated company, the Zion & Zion team featured children of True View’s employees. The visuals accomplished the goal of an engaging, light-hearted, and attention-grabbing campaign, while highlighting what True View specializes in: windows and custom glass solutions. The campaign included out of home billboards, social media graphics, and truck wraps which can be seen valley wide.