Marketing Strategy Seals Success For Liquid Rubber

Meet the Client

Liquid Rubber is a forward-thinking manufacturer of high-performance, eco-friendly waterproof coatings and sealants. Serving clients from DIY homeowners to recreational users, Liquid Rubber set out to expand its reach, elevate brand visibility, and deepen customer engagement in a competitive market. Zion & Zion strengthened their brand and digital presence, optimized data strategies, and crafted targeted campaigns that connected Liquid Rubber with new audiences and built lasting brand loyalty.

Challenge

Liquid Rubber, a leader in waterproof coatings and sealants, approached Zion & Zion with an ambitious growth goal to expand its market share and significantly increase revenue within a defined timeframe. Recognizing the need for a brand transformation to reach this goal, Zion & Zion crafted a phased strategy based on a marketing maturity model. This approach meant starting with foundational steps like refreshing the brand’s identity to create a scalable platform for broader customer engagement, education, and digital outreach. The challenge extended beyond brand visibility to include building trust among DIY users and guiding them through Liquid Rubber’s diverse product offerings in a competitive market.

Insights

Through market analysis, digital engagement metrics, and customer journey mapping, Zion & Zion identified key insights about the DIY customer base. The audience valued high-quality, dependable products with straightforward application, yet often found the range of waterproofing options overwhelming. Research indicated that DIY consumers respond best to visually engaging content and clear brand messages that emphasize practical benefits. Additionally, integrating real customer stories and feedback would help build confidence in Liquid Rubber’s products, fostering a stronger connection with the brand.

Solutions

Zion & Zion launched a comprehensive rebranding and digital strategy to align Liquid Rubber’s brand with its growth goals. We refreshed their logo and product packaging, developed a user-friendly website, and implemented targeted email and social media campaigns to engage DIY and recreational users. A strategic partnership with Phoenix Raceway also boosted visibility among new audiences. Customer journey maps and real-time dashboards provided Liquid Rubber with actionable insights, enabling them to optimize engagement and drive loyalty, positioning the brand for sustainable growth.