Alicia Alongi
VP, Client Strategy
Alicia is a highly skilled and experienced marketing tactician and strategist, with fifteen years of marketing and product experience in various capacities; in particular, her emphasis is on leading B2C and B2B digital brand marketing and technology strategy. As the Vice President of Client Strategy at Zion & Zion, Alicia is responsible for helping to lead the agency's client strategy team and driving growth for the agency's clients.
Alicia's expertise in digital marketing, martech, account management, business analysis, and measurement strategies has helped her to successfully manage and grow client relationships with brands like Ashley Furniture, Pepsi, Kingfisher, Fortune Brands, John Lewis, STIHL, Trellix, Aha!, Kohler, La-Z-Boy, Nestle, and Macy’s, to name a few. Her ability to provide guidance to clients' senior marketing leaders on strategic positioning and support, including tech stack strategy, content/journey strategy, paid digital advertising strategy, partner relations, integration and placement strategy, and organic growth strategy, has resulted in significant revenue growth for her clients.
