Customer Data Platforms
Data Collection
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Customer Data Platforms Services
In today’s digital landscape, data collection requires a dedicated team. Our Customer Data Platform experts are skilled in collecting, layering, and leveraging data sources.
Data Layer
The data layer is the foundation and serves as the singular source of data across your various analytics and MarTech tools. Our team will review your website and provide a strategy and implementation plan that details how and where the customer data and interactions should be collected. While the data collection possibilities are endless, our role is to determine which pieces of data are most valuable to your company. Our team is strategic and efficient in how we capture and collect data, meaning every piece of data will serve a purpose as you expand your marketing stack to include testing, personalization and a CDP.
With our data layer recommendation in place, our development team will carry out the technical implementation across various technologies and frameworks. Constructing the data layer serves as the first step to implementing your CDP and is integral to its success.
Data Integrity
Reliance on third-party data is no longer a viable option. We must explore new data collection options that adhere to the ever-changing digital landscape. As privacy becomes a pillar to the digital experience and browsers limit the role of third-party data, businesses must expedite the need to capture and collect exclusively first-party data. This is where a CDP and server-side data collection enters the picture. A CDP allows you to reduce your dependency on 3rd-party and start leveraging your data sources to produce the majority of our data supply chain. The Zion & Zion team will help navigate you through this transition process giving you a scalable and compliant marketing solution.
DATA SOURCES
One of the biggest challenges facing businesses today is the inability to get a holistic view of their data as it is scattered across various data sources. Often, solutions for this problem involve lengthy manual processes that introduce productivity inefficiencies into your employees’ day-to-day and the possibility of human error into your data set. Some platforms allow for custom integrations, but this requires large development undertakings that may prove costly and burdensome with necessary maintenance to keep working properly.
At Zion & Zion, we will help you create a customer data hub that provides the ability to effortlessly join data sources, like websites, mobile applications, IoT, and offline data, together through an intuitive user interface to provide your business with a single origin of truth.
