Customer Data Platforms
Audience Activation
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Customer Data Platforms Services
Our Customer Data Platform expertise can help make your business goals a reality. CDPs allows you to build a single omni-channel customer profile and take action in real-time to improve customer experiences.
Audience Identification
We approach audience identification by marrying our CDP expertise with your business goals and objectives. These two elements must be aligned to produce meaningful, high impact audience segments that will push your organization to achieve your ROI goals.
We believe audience identification begins with a strong data foundation; this means a well implemented data layer on your website and a complete understanding of the data sources where your business is collecting customer data. We pay special attention to not only digital data sources, but crucial offline sources like CRMs and POS systems. Establishing this strong foundation will give us the building blocks needed to create high value audiences. We will work with you to develop use cases and define all necessary attributes that in turn will determine the audience segments that will be available in your CDP. Our data strategy and audience development expertise, paired with our digital marketing experience will produce priority opportunities to act on and will accelerate your timeline to realizing ROI from your CDP.
Powering Personalization
Personalization can be time consuming; it could mean manual CSV uploads to various ad platforms on a daily or weekly basis, building customized API integrations, hours of scrubbing data—the list goes on.
Utilizing your CDP for ingesting data and enriching customer profiles allows for omni-channel personalization at scale. A strong data foundation paired with the required attributes to source audiences from paves the way to personalizing customers’ interactions with your brand. Personalizing content to individual users, while at the same time scaling this to a meaningful volume to produce ROI is a common challenge many organizations face. We firmly believe a properly implemented CDP integration sitting at the center of your organization is the solution to enabling scalable, real-time personalized experiences. As a certified partner for several CDP providers, we leverage our implementation expertise, so your organization can speak to customers on a 1:1 basis, at scale.
REAL-TIME DATA
With your customers having anything and everything at their fingertips, it is more important than ever to have the ability to act in the moment. Real-time data empowers you to engage at the right time, seizing every opportunity to connect during critical points in their journey. If you’re waiting hours or days for insights, you’re missing chances to engage when it matters most.
