Background and Challenge
A key player in the digital content innovation industry, was investing heavily in digital media to attract new subscribers. Despite this significant investment, they lacked a crucial component in their strategy: advanced data analysis, particularly in anomaly detection. This gap hindered their ability to link spikes or dips in viewership with external events, causing a reliance on manual research to piece together their performance data with content-related and environmental factors. Additionally, they missed insights on viewer preferences, especially in cases where geographic limitations restricted content access, leaving a blind spot in understanding viewer behavior.