Case Study
A global supply chain solutions provider enhanced GDPR and CCPA compliance and data strategy through a two-phase approach, involving compliance remediation, media measurement enhancement, and strategic analytics framework development, setting a new organizational standard for privacy and data management.
A global supply chain solutions provider enhanced GDPR and CCPA compliance and data strategy through a two-phase approach, involving compliance remediation, media measurement enhancement, and strategic analytics framework development, setting a new organizational standard for privacy and data management.
A global leader in supply chain solutions was grappling with critical GDPR and CCPA compliance challenges, impacting its data privacy and protection framework. The need to refine account-based digital media measurement and establish a resilient data strategy was paramount, driving the search for a partner with analytics and privacy expertise.
Goal: Quickly remediate compliance shortfalls and enhance media measurement capabilities.
Actions: Leveraging a team of media, analytics, and privacy specialists, our agency addressed the GDPR and CCPA compliance gaps. A strategic overhaul included setting up a compliant tag-management container with OneTrust restrictions and new media tags and triggers for enhanced measurement.
Goal: Build a strategic analytics framework to bolster first-party data collection and activation, aligning with compliance and business goals.
Actions: Our agency’s comprehensive approach included site and KPI analysis, development of an analytics measurement strategy, data layer strategy, and tag management overhaul. The project concluded with detailed QA processes and client training, including a custom tagging and tracking playbook in order to future proof analytics and compliance efforts.
This initiative not only brought the client up to speed on GDPR and CCPA compliance but also set a new standard for the organization’s data strategy. Our agency’s distinctive combination of media, analytics, and privacy expertise not only served the client well but also positioned the client for future growth and innovation in a data-driven business environment.
