Web Analytics Consultant
LOCATION: U.S. Remote
THE NUTS AND BOLTS OF THE JOB: Do you love Google Analytics and Adobe Analytics and really want to grow your existing skills and learn new skills with a team that is the best in the business? Areas of growth include learning more about Customer Data Platforms, digital media, digital customer experience strategy, data visualization, customer analysis, and testing. If this sounds like you, then read on.
The Web Analytics Consultant will be responsible for client management, developing tracking strategies for Google Analytics and other analytics platforms, auditing and troubleshooting existing configurations, and reporting, creating dashboards and education to improve clients’ digital marketing initiatives.
Responsibilities:
- Understand business problems and capture client requirements by leading effective conversations with business and technical client teams
- Grow positive client relationships with clients and identify client objectives and opportunities
- Design and document data-measurement strategies for Google Analytics including Google Analytics 4 (GA4) and other digital analytics platforms including Adobe Analytics
- Communicate analytics requirements and best practices to other agency team members, including solution architects, implementation consultants, developers, and other technical resources
- Interpret how to best apply the out-of-the-box product to provide a solution; including finding alternative approaches that best leverage the platform
- Understand client infrastructure where data is collected, either on a website or via media tools; regularly use debugging & QA tools
- Develop visuals to explain data trends, either via dashboarding or data visualization tools including Data Studio
- Perform ad-hoc analysis and provide analytics thought leadership for clients
- Develop clear, effective, on-the-fly communications in response to client queries
- Manage multiple tasks across multiple projects in a timely manner
- Work with multiple client simultaneously effectively prioritizing as needed
Skills/Experience:
- Bachelor’s degree in finance, marketing, analytics, statistics, or other related field. Or, similar years of hands-on experience
- 3+ years of experience working with clients in a consulting role
- Experience building Google Analytics measurement strategies
- 3+ years of continuous work with digital analytics tools, such as Google Analytics, Amplitude, Adobe Analytics or similar digital analytics platforms
- Tech Savvy: you pick up new technology quickly
- 1-2 years experience presenting analysis and insights to stakeholders/clients
- Adobe Analytics and/or Google Analytics Certification (or in the process)
- Experience building dashboards with Data Studio
NO PHONE CALLS OR DROP-INS PLEASE.
WE ARE: A full-service marketing technology, data strategy, analytics, advertising, interactive, public relations, and social media agency. We have a culture driven by innovation, fun, and a wealth of energetic and experienced talent.
OUR CULTURE: We have a relatively flat organization and extremely limited hierarchy that facilitates collaboration and open communication both within and across departments, and to senior leaders.
We bring together all of our team members three to four times per year for a week of in-person collaboration and professional development.
Everyone is equipped with two to three monitors for their home office, and people are free to work relatively flexible hours, within their own time zone.
We are as much about learning and thought leadership as we are about profitability. We believe that the smarter we are, and the more collaborative we are, and the more we embrace innovation and pushing the boundaries of what’s possible, the better both our people and our organization will perform.
Our senior leaders are always accessible to absolutely anyone in the organization for a quick Zoom chat on thought leadership, innovation, or career-development advice. Whatever our people need, we’re there for them.
We pride ourselves on our agility and doing what other agencies either cannot do, or cannot do fast enough.
We also pride ourselves on what we call being T-shaped. i.e. we encourage people to learn and grow by understanding agency functions across our organization. T-shaped people can be contrasted with I-shaped people–The “T” is the idea that you have horizontal connections to what is beside you, as opposed to the “I” representing being siloed and vertical.
The crowning jewel of every year here at Zion & Zion is a truly epic, multi-day, agency holiday event at a resort (in 2022, the event was held at Disney World in Florida).
OUR BENEFITS:
- United Health Care Health Benefits: Zero wait period, 8 plans to choose from, receive medical coverage on Day 1
- United Health Care Dental & VSP vision: Zero wait period, receive dental & vision coverage on Day 1
- FSA & HSA options: pretax contributions towards qualified health expenses
- Optum Wellness: get personalized wellness coaching
- 401(k): plus Roth options
- Employer Paid Basic Term Life & Personal Accident Insurance
- Voluntary Employee paid Disability Insurance
- Training & Development: Online training courses, online learning resources, virtual learning events, certifications available
- Perks at Work: discounts and member pricing for more than 1,500 merchants
- Employee Assistance Program: access registered nurses, counselors, virtual doctor visits, legal consultation, and much more
- Commuter Benefits: pretax dollars can be used for mass transit fees and parking
- Adoption Assistance– reimbursed up to $1,500 of eligible adoption expenses
- Financial Convenience Benefits– Multiple payroll direct deposit options, pay cards, 529 College Savings plan deposits
- Generous PTO and Flexible Work Hours
OUR CREDENTIALS: We are consistently ranked among the top agencies, web development firms, and public relations firms, and while we have a track record of winning a substantial number of creative awards, we pride ourselves on being a strategy-first agency with a deep MarTech, CDP, digital and analytics core. Very important to us is our ranking by both The Business Journal and Career Builder as a Best Place to Work.
