Digital Media Manager
LOCATION: U.S. Remote
OVERVIEW: We are a premier agency at the forefront of Customer Experience (CX) strategy and technology, specializing in areas such as Digital Experience Intelligence, analytics, customer data platforms, account-based marketing/experience (ABM/ABX), and experience optimization. Our mission is to empower businesses through cutting-edge marketing, media and marketing technology solutions that significantly enhance customer engagement, growth, and insights.
We are on the hunt for a dynamic Digital Media Specialist who thrives in the trenches of digital media execution. This role is tailor-made for someone who loves directly activating campaigns within programmatic and paid social environments, and able to jump into paid search management with a basic to intermediate proficiency. This role will include both B2C and B2B client work and will require not only a strong work ethic, critical thinking, and fierce curiosity, but the willingness and ability to develop an understanding of ABM as a go-to-market strategy for our B2B clients.
RESPONSIBILITIES:
- Tactical Execution Mastery: You will actively manage and optimize digital media campaigns across Programmatic platforms like DV360 and The TradeDesk, and Paid Social platforms including LinkedIn Ads, Meta, and Instagram, with periodic involvement in Google Ads. Your primary focus will be on the hands-on management of these platforms to ensure campaign success. You will be responsible for the day-to-day optimizations, pacing, and management to meet and exceed client KPIs.
- Strategic Insight: While your main responsibility is campaign execution, you will also need to maintain a strategic perspective. This includes understanding how each campaign fits within the broader marketing/media strategy of our clients and adjusting based on performance data.
- Data Analysis and Reporting: You will analyze campaign performance against KPIs, generate media performance reports, and distill actionable insights to continuously optimize the campaigns. You will be responsible for presenting these findings in clear and concise formats to both internal teams and clients.
- Client/Internal Stakeholder Interaction: Although your role is execution-focused, you will occasionally communicate with clients to explain campaign strategies, optimizations, and outcomes. You will ensure clients and internal stakeholders are clearly informed and satisfied with the performance and strategic direction of the campaigns.
TOOLS/PLATFORM EXPERIENCE:
- Essential Platforms: Google Campaign Manager 360, DV360, The Trade Desk, Meta Ads, LinkedIn Ads, Google Tag Manager, and Google Analytics
- Desirable: Experience with 6Sense and Demandbase is a plus
OTHER EXPERIENCE:
- Work Experience: 2+ years of hands-on experience in media planning & buying at an agency, with direct hands-on experience in Paid Social, Programmatic, and exposure to Paid Search
- Educational Background: Bachelor’s degree in Business, Communications, Marketing, Advertising, Finance, or a related field
- Key Skills: Exceptional communication skills, detail-oriented, excellent attention to detail, proficient at managing multiple projects, highly organized, analytical, strong leadership qualities, and effective in a cross-functional team environment
- Personal Qualities: Proactive team player, capable of independent problem-solving, rapid troubleshooting, and managing tasks in a fast-paced, technology-oriented environment. You enjoy process-oriented work and have been known to catch details others might miss. Commitment to excellence and readiness to advance both personal and team objectives.
SALARY RANGE: $75000 - $135000
The salary range for this position reflects the fact that we are open to a very broad range of experience and that we may hire below or above the position title shown in this post depending upon the characteristics and capabilities of the job candidate.
WE ARE: A full-service marketing technology, data strategy, analytics, advertising, interactive, public relations, and social media agency. We have a culture driven by innovation, fun, and a wealth of energetic and experienced talent.
OUR CULTURE: We have a relatively flat organization and extremely limited hierarchy that facilitates collaboration and open communication both within and across departments, and to senior leaders.
We bring together all of our team members three to four times per year for a week of in-person collaboration and professional development.
Everyone is equipped with two to three monitors for their home office, and people are free to work relatively flexible hours, within their own time zone.
We are as much about learning and thought leadership as we are about profitability. We believe that the smarter we are, and the more collaborative we are, and the more we embrace innovation and pushing the boundaries of what’s possible, the better both our people and our organization will perform.
Our senior leaders are always accessible to absolutely anyone in the organization for a quick Zoom chat on thought leadership, innovation, or career-development advice. Whatever our people need, we’re there for them.
We pride ourselves on our agility and doing what other agencies either cannot do, or cannot do fast enough.
We also pride ourselves on what we call being T-shaped. i.e. we encourage people to learn and grow by understanding agency functions across our organization. T-shaped people can be contrasted with I-shaped people–The “T” is the idea that you have horizontal connections to what is beside you, as opposed to the “I” representing being siloed and vertical.
The crowning jewel of every year here at Zion & Zion is a truly epic, multi-day, agency holiday event at a resort (in 2022, the event was held at Disney World in Florida).
OUR BENEFITS:
- United Health Care Health Benefits: Zero wait period, 8 plans to choose from, receive medical coverage on Day 1
- United Health Care Dental & VSP vision: Zero wait period, receive dental & vision coverage on Day 1
- FSA & HSA options: pretax contributions towards qualified health expenses
- Optum Wellness: get personalized wellness coaching
- 401(k): plus Roth options
- Employer Paid Basic Term Life & Personal Accident Insurance
- Voluntary Employee paid Disability Insurance
- Training & Development: Online training courses, online learning resources, virtual learning events, certifications available
- Perks at Work: discounts and member pricing for more than 1,500 merchants
- Employee Assistance Program: access registered nurses, counselors, virtual doctor visits, legal consultation, and much more
- Commuter Benefits: pretax dollars can be used for mass transit fees and parking
- Adoption Assistance– reimbursed up to $1,500 of eligible adoption expenses
- Financial Convenience Benefits– Multiple payroll direct deposit options, pay cards, 529 College Savings plan deposits
- Generous PTO and Flexible Work Hours
OUR CREDENTIALS: We are consistently ranked among the top agencies, web development firms, and public relations firms, and while we have a track record of winning a substantial number of creative awards, we pride ourselves on being a strategy-first agency with a deep MarTech, CDP, digital and analytics core. Very important to us is our ranking by both The Business Journal and Career Builder as a Best Place to Work.
