B2B & ABM
Market Research & Analysis
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B2B & ABM Services
Discover unparalleled insights into your competitive landscape and market potential with our expert analysis, designed to illuminate opportunities and optimize strategic positioning.
Competitive Analysis
With respect to competitive analysis, we diverge from the typical universal approach, favoring a more nuanced, market-specific strategy. Delving deep into the distinct characteristics of each market, we execute a process that, while more demanding, often reveals opportunities and gaps in strategies that others may miss. This thorough, targeted analysis leads us to growth opportunities unique to your business, providing a strategic advantage in a competitive environment.
TAM, SAM & SOM
Going beyond the traditional approach to defining the Total Addressable Market (TAM), we incorporate both SAM (Serviceable Addressable Market) and SOM (Serviceable Obtainable Market) to provide a more comprehensive understanding of the market. This expanded analysis allows for more accurate forecasting and improved prioritization of accounts. By considering not just the overall market potential, but also the segments that are realistically serviceable and obtainable, we offer clients a more strategic and targeted market perspective.
SWOT & IRR
Extending SWOT analysis beyond the traditional four elements we implement an Identify, Rank, and Respond (IRR) framework, transforming the analysis from “merely interesting” to “highly actionable.” This method allows for a more dynamic understanding of the business environment. Moreover, it fosters collaboration among Revenue Operations (RevOps), Marketing Operations (MOPs), and sales and marketing teams. This collaborative approach ensures that the insights gained from the SWOT Analysis are integrated across departments, leading to cohesive and effective strategic actions.