Decoding ABM
Success: How
Marketing-Influenced Revenue
Elevates B2B Sales
and
Marketing Effectiveness
Learn how transitioning from Marketing Qualified Leads to Marketing Qualified Accounts better aligns with modern B2B buying processes
Discover how the marketing-influenced revenue model effectively attributes successes across Sales and Marketing teams
Understand the importance of continuous engagement with high-value accounts, employing strategic touchpoints with the right messaging aimed at the right people at the right time
The Right ABM Strategy Begins with the Right Agency Partner
Zion & Zion redefines B2B marketing strategies with a focus on comprehensive revenue impact rather than traditional, isolated metrics. By integrating advanced attribution models and focusing on entire accounts rather than individual leads, our approach synergizes sales and marketing efforts. This strategic synergy, supported by our cutting-edge tools and analytics, enables our clients to engage their target accounts more effectively at every stage of the buying journey. Our innovative methods ensure that marketing efforts are integral in driving substantial business growth, fostering a collaborative environment that maximizes the potential of both sales and marketing teams.