Case Study
In collaboration with a leading streaming subscription client, our agency undertook a pivotal project to revolutionize their data analytics and visualization capabilities. The objective was to address critical gaps in their data insights, particularly regarding the effectiveness of their engagement and retention email campaigns. They needed to understand the complete user journey post-email interaction, beyond just opens and clicks.
In collaboration with a leading streaming subscription client, our agency undertook a pivotal project to revolutionize their data analytics and visualization capabilities. The objective was to address critical gaps in their data insights, particularly regarding the effectiveness of their engagement and retention email campaigns. They needed to understand the complete user journey post-email interaction, beyond just opens and clicks.
The implementation of advanced data visualization and analytics solutions led to significant improvements in the client’s ability to optimize their engagement and retention strategies:
In-Depth Campaign Analysis
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Detailed Engagement Metrics
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Enhanced Content Relevance
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Improved Engagement and Retention
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The company faced significant challenges in optimizing subscriber engagement and retention. Previously, they could only track email interactions such as opens and clicks and lacked visibility into whether these interactions led to the desired outcomes, such as app engagement and live game viewership. Another challenge we faced, given the nature of the clients’ business, is users are tuning in across different devices. This provided a unique identity resolution challenge. These limitations hindered their ability to:
Implemented sophisticated tracking mechanisms to monitor user actions beyond email opens and clicks, capturing user-level data on app engagement and live game viewership. These interactions were then tied back to the specific email interaction, given our identity resolution strategy within our data warehouse. Collected data on what content users watched and the duration, providing insights into the relevance and effectiveness of email content.
Built custom dashboards integrating various data sources, including email interaction logs, app usage data, subscription analytics, and viewership metrics. Provided the company with real-time insights by mapping the end-to-end user journey via subscriber behavior, campaign interactions, and engagement trends.
Enabled tracking of the entire user journey, from email interaction to app engagement, allowing the client to understand how email campaigns influenced user behavior. Developed an attribution strategy between email interaction and video consumption, helping to evaluate the timeliness and relevance of email content.
Provided actionable insights into user engagement patterns, helping refine their email content and campaign strategies. Enabled the identification of high-engagement content and the tailoring of future campaigns to boost viewer engagement and retention.
Our approach led to a significant enhancement in their data visualization and analysis capabilities. By gaining a deeper understanding of user behavior post-email interaction, the client can now refine their engagement strategies and deliver more relevant content to the right audiences. The
insights gained from our data-driven approach have allowed the client to make informed decisions, resulting in increased viewer engagement and higher retention rates. This project underscores the importance of comprehensive data analytics in creating effective marketing campaigns and improving overall subscriber satisfaction.
