White Papers

Our thought leadership drives industry innovation, offering advanced insights and strategic analysis that challenge norms and shape market evolution. We push the boundaries of conventional thinking, equipping businesses with the expertise needed to navigate complex landscapes.

An Evaluation of Kaiser Permanente’s UX: Essential Insights for CMOs

An Evaluation of Kaiser Permanente’s UX: Essential Insights for CMOs
Decoding ABM Success: How Marketing-Influenced Revenue Elevates B2B Sales and Marketing Effectiveness

Decoding ABM Success: How Marketing-Influenced Revenue Elevates B2B Sales and Marketing Effectiveness
An Evaluation of MSNBC’s UX: Essential Insights for CMOs

An Evaluation of MSNBC’s UX: Essential Insights for CMOs
The Touchpoint Interaction Model: Understanding and Leveraging the Interplay of Touchpoints to Redefine the Customer Journey

The Touchpoint Interaction Model: Understanding and Leveraging the Interplay of Touchpoints to Redefine the Customer Journey
Achieving Strategic Clarity in Marketing with the ABM Foundations Framework

Achieving Strategic Clarity in Marketing with the ABM Foundations Framework
The STCA Framework: A Structured Approach to CX Innovation And CDP-Based Activation

The STCA Framework: A Structured Approach to CX Innovation And CDP-Based Activation
Transforming Business Outcomes with the Revenue Optimization Framework

Transforming Business Outcomes with the Revenue Optimization Framework
An Evaluation of CAVA’s E-Commerce UX: Essential Insights for CMOs

An Evaluation of CAVA’s E-Commerce UX: Essential Insights for CMOs
Empowering CDP Use Cases: Identifying the Journeys that Matter

Empowering CDP Use Cases: Identifying the Journeys that Matter
An Evaluation of Verizon’s E-Commerce UX: Essential Insights for CMOs

An Evaluation of Verizon’s E-Commerce UX: Essential Insights for CMOs
5 CDP Clients That Failed

5 CDP Clients That Failed
An Evaluation of Dell Technologies’ E-Commerce UX: Essential Insights for CMOs

An Evaluation of Dell Technologies’ E-Commerce UX: Essential Insights for CMOs
How to Harness Data Strategy to Avoid Diminished Marketing Activation

How to Harness Data Strategy to Avoid Diminished Marketing Activation
The Role of CDPs vs. Lifecycle Marketing Tools

The Role of CDPs vs. Lifecycle Marketing Tools
ZPD-6: A Strategic Framework to Facilitate Zero-Party Data Collection

ZPD-6: A Strategic Framework to Facilitate Zero-Party Data Collection
Manual vs. CDP-Based Suppression: A Study in Efficiency and Cost Savings

Manual vs. CDP-Based Suppression: A Study in Efficiency and Cost Savings
The Enduring Impact of Flawed Server-Side Conversion API Implementations

The Enduring Impact of Flawed Server-Side Conversion API Implementations
A Strategic Three-Step Framework for Enhancing Experience Optimization Programs

A Strategic Three-Step Framework for Enhancing Experience Optimization Programs
An Evaluation of Costco’s E-Commerce UX: Essential Insights for CMOs

An Evaluation of Costco’s E-Commerce UX: Essential Insights for CMOs
An Evaluation of Zara’s E-Commerce UX: Essential Insights for CMOs

An Evaluation of Zara’s E-Commerce UX: Essential Insights for CMOs
An Evaluation of Best Buy’s E-Commerce UX: Essential Insights for CMOs

An Evaluation of Best Buy’s E-Commerce UX: Essential Insights for CMOs
Signal Loss: Consequences of Inaction

Signal Loss: Consequences of Inaction
Aligning Organizations for ABX & CX Superiority

Aligning Organizations for ABX & CX Superiority
Optimization Strategies for Lower-Traffic Websites

Optimization Strategies for Lower-Traffic Websites

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