Senior Paid Media Manager (B2B)
LOCATION: U.S. Remote
OVERVIEW: We are a premier agency at the forefront of Customer Experience (CX) strategy and technology, specializing in areas such as Digital Experience Intelligence, analytics, customer data platforms, account-based marketing/experience (ABM/ABX), and experience optimization. Our mission is to empower businesses through cutting-edge marketing, media and marketing technology solutions that significantly enhance customer engagement, growth, and insights.
This B2B senior digital media position is a hands-on, critical role, responsible for an incredibly high degree of critical thinking applied to planning, buying, and optimizing digital media for our B2B clients.
SKILLS:
- Mastered understanding of ABM as a B2B go-to-market strategy
- 5+ years of experience managing paid media for B2B clients with a track record of meeting and exceeding client KPIs, including:
- Google Ads (must have)
- Programmatic DSPs (highly desirable)
- LinkedIn Ads (highly desirable)
- Must have experience working within 6Sense or Demandbase
QUALIFICATIONS:
- Work within channel-specific campaign management tools such as Google Ads, DV360 / The Trade Desk, and LinkedIn Ads
- Collaborate with clients and internal teams to deliver comprehensive paid media strategies across paid search, programmatic, and social
- Analyze metrics throughout the funnel to identify the source of underperformance and make changes accordingly
- Meet internal and client deadlines
- Design and conduct A/B tests and experiments in paid media platforms
- Drive and achieve client KPIs
- Analyze campaign data to derive actionable insights, turning numbers into narratives that inform strategy and improve outcomes
- Take charge of campaign management from inception to optimization: Build, run, and refine campaigns ensuring we meet and exceed KPIs
- Proactively identify challenges or underperformance in campaigns and produce insightful recommendations to improve campaign outcomes
- Act as a senior point of contact both internally and externally for digital media campaign related inquiries
- Setup campaigns for appropriate conversion tracking in paid platforms, analytics tools, and CRMs
- Utilize advanced audience targeting capabilities and segmentation methodologies to reach and engage specific buyer personas and decision makers within target accounts
OTHER EXPERIENCE:
- Educational Background: Bachelor’s degree in Business, Communications, Marketing, Advertising, Finance, or a related field
- Key Skills: Exceptional communication skills, detail-oriented, excellent attention to detail, proficient at managing multiple projects, highly organized, analytical, strong leadership qualities, and effective in a cross-functional team environment
- Personal Qualities: Proactive team player, capable of independent problem-solving, rapid troubleshooting, and managing tasks in a fast-paced, technology-oriented environment. You enjoy process-oriented work and have been known to catch details others might miss. Commitment to excellence and readiness to advance both personal and team objectives.
SALARY RANGE: $85000 - $165000
The salary range for this position reflects the fact that we are open to a very broad range of experience and that we may hire below or above the position title shown in this post depending upon the characteristics and capabilities of the job candidate.
WE ARE: A full-service marketing technology, data strategy, analytics, advertising, interactive, public relations, and social media agency. We have a culture driven by innovation, fun, and a wealth of energetic and experienced talent.
OUR CULTURE: We have a relatively flat organization and extremely limited hierarchy that facilitates collaboration and open communication both within and across departments, and to senior leaders.
We bring together all of our team members three to four times per year for a week of in-person collaboration and professional development.
Everyone is equipped with two to three monitors for their home office, and people are free to work relatively flexible hours, within their own time zone.
We are as much about learning and thought leadership as we are about profitability. We believe that the smarter we are, and the more collaborative we are, and the more we embrace innovation and pushing the boundaries of what’s possible, the better both our people and our organization will perform.
Our senior leaders are always accessible to absolutely anyone in the organization for a quick Zoom chat on thought leadership, innovation, or career-development advice. Whatever our people need, we’re there for them.
We pride ourselves on our agility and doing what other agencies either cannot do, or cannot do fast enough.
We also pride ourselves on what we call being T-shaped. i.e. we encourage people to learn and grow by understanding agency functions across our organization. T-shaped people can be contrasted with I-shaped people–The “T” is the idea that you have horizontal connections to what is beside you, as opposed to the “I” representing being siloed and vertical.
The crowning jewel of every year here at Zion & Zion is a truly epic, multi-day, agency holiday event at a resort (in 2022, the event was held at Disney World in Florida).
OUR BENEFITS:
- United Health Care Health Benefits: Zero wait period, 8 plans to choose from, receive medical coverage on Day 1
- United Health Care Dental & VSP vision: Zero wait period, receive dental & vision coverage on Day 1
- FSA & HSA options: pretax contributions towards qualified health expenses
- Optum Wellness: get personalized wellness coaching
- 401(k): plus Roth options
- Employer Paid Basic Term Life & Personal Accident Insurance
- Voluntary Employee paid Disability Insurance
- Training & Development: Online training courses, online learning resources, virtual learning events, certifications available
- Perks at Work: discounts and member pricing for more than 1,500 merchants
- Employee Assistance Program: access registered nurses, counselors, virtual doctor visits, legal consultation, and much more
- Commuter Benefits: pretax dollars can be used for mass transit fees and parking
- Adoption Assistance– reimbursed up to $1,500 of eligible adoption expenses
- Financial Convenience Benefits– Multiple payroll direct deposit options, pay cards, 529 College Savings plan deposits
- Generous PTO and Flexible Work Hours
OUR CREDENTIALS: We are consistently ranked among the top agencies, web development firms, and public relations firms, and while we have a track record of winning a substantial number of creative awards, we pride ourselves on being a strategy-first agency with a deep MarTech, CDP, digital and analytics core. Very important to us is our ranking by both The Business Journal and Career Builder as a Best Place to Work.
